Hanoi Apartments: High Prices, Shrinking Returns

According to the Q2/2025 report by the Vietnam Association of Realtors (VARS), the average primary apartment price in Hanoi has reached VND 75.5 million/m². Many high-end projects record prices ranging from VND 130–150 million/m², and even higher (Matrix One about VND 130 million/m², Sun Feliza about VND 150 million/m², Noble Crystal from VND 160–210 million/m², Nelson Private from VND 130–180 million/m²). This indicates that Hanoi’s price levels are already very high.

With a budget of VND 9 billion, it is difficult to purchase a 100–110m² apartment in the inner city. The more feasible option would be a medium-sized apartment in high-end projects or in areas bordering the city center.

The advantage of Hanoi apartments lies in their high liquidity and strong demand for actual residence. However, according to Mr. Nguyễn Văn Minh, a real estate investor with over 15 years of experience, the picture is not entirely rosy: “The price growth margin of Hanoi apartments is narrowing as prices are already too high. Previously, rental yields of 4–6% per year were considered ideal, but now, with soaring sale prices, actual rental returns have dropped to around 3% per year — quite low compared to other investment channels.”

Not to mention, upcoming supply shows signs of booming. According to Savills’ forecast, from 2026, Hanoi could see about 70,000 apartments launched from 91 new projects. A recent VnExpress survey of over 7,500 readers also revealed that nearly 40% said they do not want to buy homes due to high prices. This implies that the market may have peaked, and a downward adjustment is possible.

Thus, investing in Hanoi apartments is no longer considered as “safe” as many believe; instead, it carries lower returns alongside liquidity risks with the influx of new supply.

Beach Villas: Dual-Use Products for Living and Earning

On the other hand, with the same VND 9 billion, investors can own a beach villa in Vân Đồn — a product that serves both residential and business purposes. Starting prices for villas are about VND 9 billion, while seaside shophouses start from VND 6 billion, equivalent to or even lower than Hanoi apartments, but with far superior earning potential.

Vân Đồn Beach Villas: both vacation homes and profit from tourism flows

The Vân Đồn Special Economic Zone benefits directly from a network of connectivity infrastructure (expressways, international airport, cruise port) along with a tourism boost from the casino and service ecosystem. All these provide a solid foundation for stable and growing tourist flows over time. Actual results from already-operating complexes show that rental yields from resort properties can reach 8–12%, many times higher than Hanoi apartments. Moreover, villas and shophouses carry dual-use value: vacation homes, luxury rentals, or even direct business operations on site — something standard city apartments cannot compare with. This advantage becomes more evident when the property is located in an integrated complex with completed infrastructure, amenities, and an existing customer base.

Unlike Hanoi apartments, which are mainly for residence or long-term rentals, beach villas demonstrate greater flexibility and diversified income potential.

The Answer from Grand Oceania

Among coastal projects attracting investors, Grand Oceania – Sonasea Vân Đồn Harbor City stands out for its comprehensive master plan, unique location on Bái Tử Long Bay, and design inspired by Hawaii, embodying a vibrant lifestyle of freedom and “Living with Passion.”

Reasonable costs, outstanding potential: Grand Oceania opens a smart choice for investors at this time

The project enjoys an already-operating ecosystem of amenities, creating sustainable added value for each product. The 5-star Wyndham Garden Sonasea Vân Đồn Hotel maintains high occupancy throughout the year, ensuring a steady tourist flow and directly supporting shophouse and villa operations. Sonasea Night Market has become a lively destination for visitors, fueling bustling service and commercial activities. The over-water water park — a rare feature on the market — offers unique entertainment, especially appealing to families and children. Just a few steps from the project, residents and visitors reach a 2 km private beach, elevating the vacation experience.

Beyond amenities, Grand Oceania also convinces investors with its diverse product portfolio catering to different goals. Ocean Villas, priced from VND 9 billion, are designed as ideal options for resort rentals or luxury leasing, ensuring stable cash flow. Meanwhile, Boutique Shophouses, starting from VND 6 billion, capitalize on the large influx of tourists, unlocking opportunities in services, dining, and retail. As many experts note, the uniqueness of Grand Oceania lies not only in its Hawaii-inspired design or prime location, but also in being part of an operating complex with existing customers and cash flow — an edge few resort projects can claim.

In the context of Hanoi apartments reaching high price thresholds and increasingly thin profit margins, shifting toward seaside resort products like Grand Oceania proves to be a wiser choice. With the same VND 9 billion, investors not only secure a distinctive coastal asset but also unlock dual-income opportunities from tourism operations and long-term capital appreciation.