2024: Exceed profit plan

Despite facing many challenges from the real estate market and the volatile global economic context, CEO Group has maintained stability and gradually recovered. In 2024, CEO Group recorded a total consolidated revenue of VND 1,403 billion, consolidated profit after tax of VND 165 billion, exceeding the set plan by 10%. Safe financial indicators, low leverage ratio and effective risk management capacity continue to be the fulcrum to help CEO Group maintain its position in the market.

The tourism service sector continued to be a bright spot, with more than 446,000 visitors to CEO Group’s resorts in Van Don and Phu Quoc – of which up to 90% were international visitors. In particular, Wyndham Garden Sonasea Van Don resort welcomed 100,000 visitors after 1 year of operation, becoming a new prominent tourist destination in the North.

2025: Sustainable but faster development

2025 is identified as a pivotal year, a stepping stone to prepare for the next breakthrough phase. According to Mr. Doan Van Binh – Chairman of CEO Group: “ Unprecedented favorable conditions have appeared, but it takes more time to come into life. Therefore, this year , we do not set a goal of rapid growth, but focus on maintaining the direction of sustainable development, but at a faster and more effective pace. This is the year we prepare all the foundations – new strategy, human resources , finance, land fund and other necessary resources to enter the ” attack ” phase from 2026.”

Overview of CEO Group’s Annual General Meeting of Shareholders 2025

Regarding objective conditions: The investment and business environment is favorable. General Secretary To Lam’s orientation towards the New Era has aroused the confidence and desire to contribute of all people; policies and laws are increasingly creative, open, and friendly to the business community and entrepreneurs, especially the trio of Land Law, Housing Law, and Real Estate Business Law officially taking effect from August 1, 2024, along with Resolution 68 on Private Economic Development that has just been issued; Prime Minister Pham Minh Chinh and the Government are working day and night, resolutely promoting administrative procedure reform, accelerating public investment for the large infrastructures, such as highways, high-speed railways, nuclear power plants, airports, ports, etc.; more abundant capital, easier access with more reasonable interest costs; the tourism industry is recovering strongly; real estate benefits from infrastructure development and real housing demand is starting to increase again; GDP is planned to increase by 8% this year, and will maintain double-digit growth in the coming years …

Internally: CEO Group has a prestigious brand for nearly 24 years, the enterprise value is expressed through increasing equity; the team of people always learns, works hard, has gone through 3 crises with experience in project management and development. The leadership team of CEO Group and its member companies is being rejuvenated to harmonize experience with youth and creativity; stable finance, using low financial leverage (total debt to total assets is about 30% and low debt to equity (just under 9%). Credit relations with Big4 banks are increasingly good; abundant development land fund, including land fund available through M&A many years ago at reasonable prices and thousands of hectares of projects under development in potential locations across the country. CEO Group has a great advantage in land fund in special zones, such as Phu Quoc, Van Don.

However,CEO Group is not subjective in the face of challenges. “We understand that the real estate market has not really recovered, competition is increasingly fierce among large developers, the supply of materials and equipment may be scarce, prices are pushed up due to many public and private mega-projects being constructed and launched at the same time, the pressure to balance between sustainable development and pursuing the goal of increasing profits is very enormous. We are always proactive in overcoming these challenges, aiming for 2026” – Mr. Doan Van Binh shared.

Specific plan for 2025

According to the plan approved by the AGM, CEO Group aims for total consolidated revenue of VND 1,543 billion, consolidated profit after tax of VND 182 billion – an increase of 10% compared to 2024. Along with that, CEO Group will complete the Development Strategy for the period 2026 – 2030 in the spirit of “advancing to increase corporate value, enhancing the brand, making practical contributions to the New Era “.

Some key tasks to be implemented in 2025 include: controlling capital costs well, improving services in urban areas and resorts, enhancing competitiveness; promoting business activities, effectively exploiting commercial space; continuing to restructure the HR organizaiton towards streamlining, effectiveness and efficiency; training and recruiting in the direction of rejuvenating the leadership team both in CEO Group and its member units; continuing to complete legal procedures at key projects in Quang Ninh, Hanoi, Ha Nam, Khanh Hoa, Kien Giang, etc.

CEO Group officially introduces Sonasea Sparkling product – a high-rise beach apartment complex in Van Don with a liberal Mediterranean atmosphere

Notably, in 2025, CEO Group will also officially introduce to the market the Sonasea Sparkling product – a complex of high-rise beach apartments, located in the Sonasea Van Don Harbor City complex. The project marks the next step in CEO Group’s strategy to develop a resort real estate ecosystem, while at the same time anticipating the dynamic, flexible living and effective investment trends of the young generation. Sonasea Sparkling not only expands CEO Group’s strategic product portfolio, but also contributes to affirming CEO Group’s pioneering role in the Van Don market – one of the new potential destinations in the North.

Along with that, CEO Group continues to expand land funds in potential localities, where there are convenient connections to traffic infrastructure and abundant human resources; prioritize the development of mixed urban areas, industrial parks and continue to complete CEO Group’s resort chain; ensure sufficient financial resources for production and business, strengthen and expand cooperation with credit institutions, especially the Big4 group, continue to cooperate with domestic and foreign partners; strongly promote digital transformation, apply AI in management and operation; and continue to implement ESG .

The AGM also approved the plan to pay dividends in shares at a rate of 5%, and unanimously dismissed Ms. Vu Thi Lan Anh from the position of member of the Board of Directors according to her wishes and elected Mr. Doan Duc Anh – a young person, well-trained abroad in economics and finance – to hold the position of member of the Board of Management for the 2022-2027 term. This is a specific step in the strategy to rejuvenate the leadership apparatus, towards a more professional, innovative and adaptable collective to current and future challenges./.