The Committee is headed by Chairman Doan Van Binh, who is always dedicated to building a business that is not only economically successful but also contributes to the prosperity and happiness of society.

The Happy Enterprise Research Committee was established with the following key tasks:

• Research on Gross National Happiness (GNH): The concept of GNH, originating from Bhutan, focuses on factors measuring social happiness that go beyond conventional economic indicators. The Committee will analyze the criteria for evaluating GNH, thereby building a suitable model to apply to the operations of CEO Group.
• Develop an implementation plan and roadmap: Based on the research, the Committee will propose a detailed implementation plan and identify specific steps to integrate the GNH model into the entire operations of the Group.

• Propose Vision, Mission, Core Values ​​and Corporate Culture: Based on the philosophy of “For a Happy Life,” the Committee will research and adjust strategic elements, helping to shape a corporate culture that focuses on the harmony between economic benefits and human happiness.

The establishment of the Happy Business Research Committee clearly demonstrates the CEO Group’s commitment to contributing to the development of society, not only focusing on business efficiency but also aiming to bring sustainable values ​​in spirit and quality of life to employees, customers, partners and the community./.