The official launch of these three clubs represents a strategic shift for CEO Group: elevating culture into a core element of corporate governance. They embody the “three pillars of happiness” model pursued by modern enterprises:

• Physical health – CPickleball: a modern, easy-to-play sport that enhances connection.

• Discovery & experience – CDiscovery: building willpower, improving endurance, and encouraging individuals to go beyond their limits.

• Knowledge & inner depth – CReading: enriching intellect and nurturing positive emotions.

This is also the next step in CEO Group’s journey to spread its core cultural values: “One CEO – One Family – One Team.”

In this philosophy:

One CEO represents shared spirit, shared direction, and shared goals — where all cultural activities aim toward unity.

One Family means the clubs become a place where employees are heard, connected, and supported like a second home.

One Team emphasizes teamwork, overcoming challenges together — from sports, exploration, and reading activities to daily work.

This is how CEO Group affirms its philosophy: People at the center; Happiness as the goal; Connection as the source of strength.

Above all, it represents a part of the journey toward building a Billion-Dollar Enterprise — driven by the spirit of a Happy Enterprise that CEO Group is striving to achieve.