BRAND IDENTITY
CEO is the English abbreviation of main business areas:
+ C in Construction: construction investment.
+ E in Education and Real Estate: Real estate and training, human resources development.
+ O in Organization: organization.
CEO Group acts as an organization in two core business areas of real estate development and education and training in association with the supply of human resources, including labor export.
+ The founder also took connotations of the phrase standing for Chief Executive Officer (CEO) – the highest executive position in business. Although there are many challenges but CEO is the person who always expresses bravery, wisdom, determination to pursuit new heights and bringing benefits to community and society.
CEO Logo is a combination of 4 colors (green, orange, blue, white) being warm and cold colors, representing yin and yang energy, wherein:
Green symbolizes spring being the season of bud showing strong vitality and bringing people joy and faith.
Orange symbolizes the spirit of innovation and aspirations.
Blue is the color of peace and hope.
White represents the modernity and distinction and is the belief and commitment of CEO on the benefits to customers.
CEO letters in white in the logo is the highlight with the meaning of showing the distinctions in quality and competitiveness of products and services of CEO Group.
CEO letters in white use circular lines reminding us of the image of the sky and father. The square blocks are reminiscent of the ground and the image of mother. Three square blocks placed closely represents strength and stability, each block covering a letter to confirm the stability, robustness and development of the Group. With the above sense, CEO logo is a unity and harmony between yin and yang, and between heaven and earth.
CEO Group selects three main business areas of Real estate, Construction and Service. Three areas of CEO Group aim to provide a better life for everyone in both intellectual and material life.
The slogan “For better life” is placed in the upper right of the logo with three arrow-stylized shades which coincide with 3 blocks of the logo, showing the continued development and commitment to a united target.
Becoming the leading multi-industry development group in Vietnam
Sustainable development and bringing real value to organizations, communities, countries and the world.
Human – Precision – Speed - Trust – Efficiency
- PEOPLE: For the CEO Group, People are the most important asset, a decisive factor in creating the Group’s value and brand. In the Group’s business philosophy, people and communities are always the focus, influencing every decision and action. Therefore, CEO always welcomes people who are passionate about dedication, professionalism, virtue and talent with the same ambition, vision, mission, common goals.
- ASPIRATION: CEO Group always encourages their members to maintain aspirations and desires to constantly learn and strive to turn those aspirations and desires into reality.
- INNOVATION: CEO Group is constantly innovating and catching up with new technologies to develop in line with the times, flexibly changing to adapt to all circumstances.
- PRESTIGE: The driving force of CEO Group is its commitment to customers, shareholders, partners, communities and the country. Reputation is the honor of the CEO Group that every individual in the Group strives to build, promote and preserve.
- EFFICIENCY: Efficiency is a measure of every action. Efficiency is the foundation of rapid and sustainable development to serve society through job creation, state budget contribution, sharing of values with workers, implementation of volunteer works.
